Who We are?

Since founded, the Tirae Group has been adhering to be the best and the most professional distributor for cosmetics, skincare and haircare brands in Malaysia. With its intuitive sense of business and groundbreaking business strategy, Tirae has flourished over the past few decades into one of the best renowned international brand management companies in Malaysia. Centralizing on the management and marketing of international brands, Tirae is honored to enjoy an excellent reputation since its foundation. It instantaneously accelerated as a leading distributor in the industry. Its original business focus, skincare distribution, has been prospering steadily, at the same time, staying ahead in the industry. Tirae has become the strategic partner of almost 10 international beauty brands so far.

The Group's prudent management is endorsed by many international brands, including a long-standing relationship with more than 10 international cosmetic, skincare and haircare brands in the South East Asia area. As a resourceful corporation, Tirae has also build up a prominent marketing and distribution network across both West and East Malaysia. Over the past few decades, Tirae has witnessed the evolution of the market of the beauty industry in the country. For the current position we have accomplished so far, our role is apparent – as an official distributor in Malaysia, Tirae has not only fortify the brand's equity, but has also acquired a flattering reputation in the industry. All these achievements are impossible without our business partners' support as well as the contribution from our loyal staff.

To accustom to the thriving economic and social environment in Malaysia, we ought to stay innovative and revolutionary in order to maintain a high level of competence. Over the years, Tirae has been fulfilling its principle – to enhance living quality through quality products. We hope to be the most prestigious, versatile and professional distributor for beauty brands in Malaysia.